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Loving Pets Extends It’s All-Natural Treat Line to Cats

It's Purely Natural Cat TreatsIt’s Purely Natural™ Cat Treats feature single ingredient, freeze dried meat snacks.

CRANBURY, NJ (July 25, 2013) – Felines can now indulge in the pure nutrition of Loving Pets treats. After seven years of producing wildly successful treats exclusively for dogs, It’s Purely Natural™ marks the company’s first line of all-natural treats for feline friends. These meow-worthy morsels are single ingredient protein snacks that are freeze-dried to preserve optimum nutritional value.

Continuing its commitment to health and safety, It’s Purely Natural is 100% all-natural, using no additives, preservatives, or by-products.  Each batch undergoes a voluntary third party “Tested in the USA” inspection by an independent laboratory in the United States. Using Loving Pets’ website database search feature, pet parents can view testing results of any Loving Pets product by entering the batch code printed on every bag.

It’s Purely Natural™ Cat Treats are available in 4 tantalizing varieties: Shrimp, Buffalo, Beef Lung and Chicken.

It’s Purely Natural™ is available at,, and pet specialty retailers nationwide. To find a retailer near you, please visit: where to buy.

LOVING PETS is a leader in the pet industry, dedicated to providing its customers with high quality, all-natural and affordable pet products.  With U.S. and international distribution, every product in Loving Pets’ growing assortment of 100% all natural rawhides, gourmet premium vitamin-enhanced meat snacks, and patented stainless steel bowls undergoes a proprietary Tested in the USA certification, guaranteeing our unique commitment to providing our customers with the best. Dedication to quality ingredients, innovation, and affordability set Loving Pets apart from the competition.