About

Our Story

Welcome to Loving Pets – where every tail wag tells a story of love and care! Our journey began in 2005 when Eric and Shane, fueled by their passion for pets, embarked on a mission to revolutionize the pet industry. But our story goes back even further – Eric, a proud third-generation pet industry member, inherited his love for furry companions from his grandfather, one of the visionary founding members of the APPA.

Nestled in the heart of Cranbury, NJ, our headquarters serves as the bustling hub of creativity and innovation. Here, under one roof, we weave dreams into reality, with manufacturing, warehousing, and packaging working seamlessly together. And just like a pet with multiple toys, we believe in redundancy – our additional production facilities nearby ensure uninterrupted supply, because every pet deserves a treat!

But what sets us apart isn't just our dedication – it's our bark-worthy achievements! Not once, but twice, Loving Pets has been honored by Inc 500/5000 Magazine as one of the fastest-growing privately held companies in the USA. It's not just growth for the sake of numbers; it's the paw prints of progress as we strive to make healthy, affordable treats accessible to every furry friend.

At Loving Pets, we're not just crafting treats; we're crafting moments – those joyous tail wags, the playful barks, and the gentle purrs of contentment. Because when pets are happy, the world becomes a better place. So join us on this pawsome journey, where every treat is a promise of love, health, and happiness!

Quality Control

Loving Pets is an SQF Level 2 Facility. We have been SQF certified since 2014.

During production we do inspections on the product every hour. The line production leader performs the inspections, and our QA Manager verifies that the inspections are being done properly. Our QA Manager gives the final release on the product by performing a QC Checklist and Batch Review Checklist.

SQF Facilities are proven to have significantly reduced risk in food safety concerns or recalls.

It is important that you feel confident in the quality of your products. SQF procedures help limit exposure to potential food safety issues. Good manufacturing practices are a must and a requirement by SQF.

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